Topic

#campaign-strategy

10 stories tagged

Johor Election: Analysts Call for Policy-Focused Campaigns Over Political Vitriol

Leading analysts have urged contesting parties in the 16th Johor state election to prioritise policy debates and administrative records over hostile campaign tactics, warning that excessive antagonism could jeopardise necessary cooperation at the federal level.

By Faridah Salleh · 7 Aug 2026 · 4 min read

Pakatan Harapan Recalibrates Campaign Approach After Johor Losses Ahead of Negeri Sembilan Election

Pakatan Harapan is restructuring its election campaign following disappointing results in Johor, focusing on recapturing Malay voter support and mobilising young voters before the Negeri Sembilan state election on August 1.

By Faridah Salleh · 6 Aug 2026 · 5 min read

Digital Strategy Reshapes Negeri Sembilan Election Campaign

Political candidates contesting Negeri Sembilan's August 1 state election are heavily deploying social media platforms—from Facebook to TikTok—to connect with the state's nearly 890,000 voters across generational divides.

By Faridah Salleh · 27 Jul 2026 · 4 min read

Negeri Sembilan Campaign Builds Momentum as First Week Concludes

The opening week of Negeri Sembilan's state election campaign has been measured, with parties focusing on grassroots engagement rather than large-scale rallies. Political analysts expect sharper competition as the contest enters its decisive phase.

By Faridah Salleh · 24 Jul 2026 · 5 min read

PH Banking on Grassroots Strategy and Governance Record for Negeri Sembilan Election

Pakatan Harapan is deploying a neighbourhood-level campaign approach in Negeri Sembilan, leveraging its five-year governance record and economic growth achievements to consolidate support ahead of the August 1 election.

By Faridah Salleh · 22 Jul 2026 · 4 min read

Mohamad Hasan Urges BN to Keep Negeri Sembilan Adat Customs Out of Campaign

BN deputy chairman Mohamad Hasan has cautioned party machinery against weaponising Negeri Sembilan's adat customs during the 16th state election, emphasizing the need to preserve institutional respect and democratic harmony.

By Faridah Salleh · 19 Jul 2026 · 4 min read

BN Adopts Restrained Campaign Strategy for Johor Election, Focuses on Service Record

Barisan Nasional has instructed members to conduct a dignified campaign in the upcoming Johor state election, prioritising achievements over rhetoric and eschewing provocative tactics as part of its broader coalition governance strategy.

By Faridah Salleh · 10 Jul 2026 · 4 min read

Pakatan Harapan Launches Hybrid Campaign for Johor State Election, Blending Digital and Ground Strategy

Pakatan Harapan is deploying a dual-pronged campaign strategy for the Johor state election, merging traditional grassroots engagement with social media outreach to reach voters across all demographics effectively.

By Faridah Salleh · 26 Jun 2026 · 4 min read

Onn Hafiz Cautions Against Assuming 'Poster Boy' Status Translates to Johor MB Role

Johor's Onn Hafiz has dismissed the notion that serving as a party's principal campaign figure guarantees elevation to the position of Menteri Besar, signalling potential complexity in post-election power negotiations.

By Faridah Salleh · 18 Jun 2026 · 4 min read

Umno Pledges Policy-Focused Campaigns for Johor and Negri Sembilan Elections

Umno's secretary-general Datuk Dr Asyraf Wajdi Dusuki has committed the party to steering clear of personal attacks during its campaigns for the upcoming Johor and Negri Sembilan state elections, instead emphasizing policy solutions.

By Faridah Salleh · 17 Jun 2026 · 4 min read